M
Adobe Marketo
Programs, forms, tokens, campaigns, lead management, operational workflows and automation.
Marketo · MarTech · Web Development
Building smarter marketing experiences with automation and web.
I'm Arun Varghese, a Marketo Consultant and Web Developer focused on marketing automation, Webflow experiences, integrations, landing pages and analytics.
7+
Years experience
5+
Years Marketo
1,000+
Marketo programs
Marketo
Certified
Open to opportunities
Contract · Freelance · Project-based
01 / About
MarTech knowledge with hands-on web development.
I'm a Marketo and Web Development professional with 7+ years of experience across digital marketing, marketing automation and web development. My work spans Adobe Marketo, Webflow, Wordpress HTML, CSS, JavaScript, Salesforce integrations, Google Tag Manager, GA4 and PostHog.
I enjoy working at the point where marketing requirements meet technology — translating campaign needs into reliable automation, responsive web experiences, measurable tracking and practical integrations.
Marketing automation
Web experiences
Integrations
Analytics & tracking
02 / Expertise
What I do
Technical capabilities across the marketing technology stack.
↗
Marketing Automation
Campaign execution, lead capture, nurture workflows and marketing operations support.
W
Webflow Development
Responsive websites, landing pages, CMS, custom code and marketing-focused web experiences.
∞
MarTech Integrations
Marketo, Salesforce, APIs, middleware and data flows connecting marketing systems.
◌
Analytics & Tracking
GTM, GA4, dataLayer, PostHog and event tracking for measurable digital experiences.
⌁
Landing Pages
Fast, responsive landing pages and interactive experiences built for campaigns and conversion.
03 / Selected work
Marketing automation first. Web development where it matters.
Selected work across Adobe Marketo, marketing automation, Salesforce integrations, Webflow and supporting web development.
MARKETO × WEBFLOW
Marketing automation connected to the web experience
Webflow→Marketo→Campaign
Marketo × Webflow Integration
Integrated Marketo marketing automation with Webflow experiences, connecting forms, lead capture, tracking and campaign workflows across marketing web properties.
Adobe MarketoWebflowJavaScriptGTM
Discuss a similar project →
Marketo LP→
Webhook→
Middleware→
Salesforce
Marketo LP → Webhook → Middleware → Salesforce Web-to-Case
Built a connected lead and case-submission flow using a Marketo landing page, webhook, custom middleware and Salesforce Web-to-Case. The architecture bridged the marketing experience with Salesforce while keeping the submission flow structured and trackable.
Marketo LPWebhookPHP MiddlewareSalesforceWeb-to-Case
Discuss an integration →
ROI
Interactive ROI Calculator
Developed an interactive ROI calculator experience with custom JavaScript logic, lead capture and Marketo integration considerations for campaign attribution and follow-up.
HTMLCSSJavaScriptMarketo
Explore more ↗
MARKETING OPERATIONS
Scaled webinar automation
ON24→Marketo→Campaign
ON24 Webinar Program Operations
Hands-on experience supporting 1,000+ ON24 webinar programs, including Marketo program setup, campaign execution, operational workflows and webinar-related marketing automation.
MarketoON24Campaign Operations
Ask about the experience →
Steelmax Asia
Steelmax Asia
Responsive corporate web experience with structured service content, modern UI components and mobile-first layouts.
HTMLCSSJavaScriptWeb
Visit website ↗
ELECTROTECH
SOLAR
SOLAR
Electrotech Solar
Responsive corporate website focused on presenting solar products, services and business information with a clean user experience.
HTMLCSSJavaScriptResponsive UI
Visit website ↗
04 / Experience
Professional experience
Experience across UI development, digital marketing and marketing automation.
CurrentFlosum, US, Remote
Web Developer & Marketo Administrator
Marketing automation and web development across Webflow, Marketo, landing pages, forms, tracking, integrations and global marketing initiatives.
PreviousRRD, Chennai, India
Software Engineer
Focused on Marketo operations, guided templates, form management, HTML email development and Knak-based email creation.
PreviousVerticurl, Coimbatore, India
Marketo Specialist
Hands-on Marketo operations, campaign execution, marketing automation and platform support.
EarlierTechhole Solutions
UI Developer
Built responsive web interfaces using HTML, CSS, JavaScript and WordPress.
05 / Stack
Tools & technologies
A practical stack built around marketing, web and measurement.
Marketing Automation
Adobe MarketoSalesforceON24Knak
Web Development
HTMLCSSJavaScriptWebflowWordPress
Analytics
GA4GTMDataLayerPostHog
Integration
REST APIsMiddlewareGoogle Apps Script
06 / Credentials
Certifications & education
Adobe Marketo CertifiedMarketing Automation
HubSpot Email MarketingCertification
Master of Computer ApplicationsMCA
Experience at scale
1,000+
Marketo programs
Hands-on experience supporting large-scale marketing operations and automation.
07 / Contact
Have a MarTech project in mind?
I'm open to contract, freelance and project-based opportunities involving Marketo, marketing automation, Webflow and MarTech development.